HW 10 Summary

Time Log Teams – time spent on other Teams’ sites (must have 3 entries or more):

Date: Mar. 14, 2025 From: 03:20pm To: 03:35pm

Date: Mar. 14, 2025 From: 03:36pm To: 03:46pm

Date: Mar. 14, 2025 From: 11:12pm To: 11:20pm

Date: Mar. 14, 2025 From: 11:21pm To: 11:29pm

Time Log – time spent on other students’ sites (must have 4 entries or more):

Date: Mar. 14, 2025 From: 03:50pm To: 03:55pm

Date: Mar. 14, 2025 From: 04:00pm To: 04:07pm

Date: Mar. 14, 2025 From: 11:34pm To: 11:42pm

Date: Mar. 14, 2025 From: 11:43pm To: 11:48pm

Essay I. Summary of your activities in your contents including new contents created (one paragraph). Provide all the hyperlinks (clickable) of new contents you have created this week.

This week, I created two posts. One introduces orgin of saying god bless when others sneeze. The other why you wake up before the alarm go off. Below are the hyperlinks to the new content I created this week:

The Strange Reason You Wake Up Right Before Your Alarm Goes Off

The Chilling Truth About Why We Say “Bless You” When Someone Sneezes

Essay II. Summary of your KPI table (add screenshots or table) (one paragraph excluding the KIP table)

The KPI table for this week focuses on tracking key website performance indicators, including user engagement, 7-day active users, and international reach. The first goal is to increase active users, measured by the number of 7-day active users. The second goal aims to improve user engagement, using average session duration. Lastly, the fourth goal focuses on increasing interantional reach, analyzing user distribution by countries.

Essay III. Summary of your Looker Studio Report with your KPI identified (add screenshots) (one paragraph)

The Looker Studio report provides a detailed evaluation of website performance, aligning with the established KPIs to track user activity, engagement levels, and geographic reach. The 7-day active users chart exhibits a declining trend, indicating a gradual drop in user retention over time. The average session duration chart presents irregular fluctuations, with certain days experiencing significant spikes, suggesting periods of heightened interaction or potential data anomalies. The user distribution bar chart emphasizes a strong concentration of users in the United States, with minimal representation from other countries, underscoring the need for a broader international reach. These insights are essential for assessing user behavior and refining strategies to enhance engagement, retain active users, and expand the global audience.

The Strange Reason You Wake Up Right Before Your Alarm Goes Off

Have you ever woken up just minutes before your alarm—without even trying? It’s almost like your brain has a secret clock inside it. Well, guess what? It actually does!

  1. Your Brain is a Human Alarm Clock
    Your body follows a natural rhythm called the circadian clock, which controls when you feel sleepy and when you wake up. If you set an alarm for the same time every day, your brain learns the pattern and starts waking you up naturally—sometimes just before the alarm rings!
  2. Stress and Anticipation Play a Big Role
    If you have an important event, like a flight to catch or a big exam, your brain gets extra alert. It releases stress hormones like cortisol, which make you more sensitive to time. This is why you often wake up early when you’re nervous about something.
  3. Your Body Hates Sudden Noise
    Your brain actually prefers to wake up gradually. When you sleep, your body starts raising its temperature and heart rate before you wake up. If your internal clock is synced well, it’ll wake you up before your alarm to avoid the stress of a sudden, loud noise.
  4. How to Use This to Your Advantage
    Want to wake up feeling refreshed instead of groggy? Try this:

Stick to a schedule: Wake up at the same time every day, even on weekends.
Avoid screens before bed: Blue light messes with your circadian rhythm.
Use a sunrise alarm clock: These wake you up with gradual light instead of a jarring sound.
So, if you keep waking up right before your alarm, don’t freak out—it just means your brain is smarter than you think! ⏰🧠

The Chilling Truth About Why We Say “Bless You” When Someone Sneezes

You’ve probably said it a thousand times—someone sneezes, and without thinking, you say “Bless you!” But have you ever stopped to wonder why we do this? The origins of this simple phrase are darker than you think!

  1. The Plague Theory – A Matter of Life and Death
    One of the most famous explanations dates back to the bubonic plague in the 6th and 14th centuries. Sneezing was one of the first symptoms of the deadly disease, and Pope Gregory I ordered people to say “God bless you” in hopes of protecting them from the illness—or at least offering a prayer before death.
  2. The Superstition of the Soul Leaving the Body
    Some ancient cultures believed that sneezing could expel a person’s soul from their body, leaving them vulnerable to evil spirits. Saying “Bless you” was thought to prevent demons from sneaking in!
  3. The Roman Emperor Who Thought Sneezing Was Lucky
    In ancient Rome, people believed that sneezing was a sign of good fortune—especially if it happened in the morning. Emperor Tiberius was so obsessed with this idea that his followers would say “Jupiter preserve you” every time he sneezed.
  4. The Heart-Stopping Myth (Literally!)
    There’s a common myth that your heart stops when you sneeze and that saying “Bless you” somehow helps restart it. While this isn’t true, sneezing does cause a temporary change in heart rhythm—which might explain why people thought it was a near-death experience!

So next time someone sneezes, remember: what seems like a simple polite response actually has a long history of fear, faith, and superstition behind it!

HW9 Summary

Time Log Teams – time spent on other Teams’ sites (must have 3 entries or more):

Date: Mar. 8, 2025 From: 03:20pm To: 03:35pm

Date: Mar. 8, 2025 From: 03:36pm To: 03:46pm

Date: Mar. 8, 2025 From: 11:12pm To: 11:20pm

Date: Mar. 8, 2025 From: 11:21pm To: 11:29pm

Time Log – time spent on other students’ sites (must have 4 entries or more):

Date: Mar. 8, 2025 From: 03:50pm To: 03:55pm

Date: Mar. 8, 2025 From: 04:00pm To: 04:07pm

Date: Mar. 8, 2025 From: 11:34pm To: 11:42pm

Date: Mar. 8, 2025 From: 11:43pm To: 11:48pm

Essay I. Summary of your activities in your contents including new contents created (one paragraph). Provide all the hyperlinks (clickable) of new contents you have created this week.

This week, I created two posts. One introduces fun secret science behind battery. The other why airplane window is round. Below are the hyperlinks to the new content I created this week:

The Secret Science Behind Why Your Phone Battery Always Dies at 1%

The Weird Reason Airplane Windows Are Round (and Why Square Ones Were Deadly!)

Essay II. Summary/analysis of your ‘automated insights’ (add screenshots) (one paragraph)

The automated insights show user activity trends from February 8 to March 9, 2025. The highest user engagement occurred on February 9, with a peak of around 11-12 users. After this spike, activity fluctuated at lower levels, generally between 1 to 4 users per day. This suggests that February 9 had a significant event or content update that drove traffic, while engagement remained relatively steady but lower on other days. Understanding what caused the peak on February 9 could help replicate similar engagement in the future.

Essay III. Summary/analysis of your ‘custom insights’ (add screenshots) (one paragraph)

For my custom insights, I used the recommended anomaly detection settings to track unusual activity in daily users, event counts, views, and key events. Additionally, I created a custom rule to monitor daily heavy user, setting an alert for user who views more than 3 posts. This allows me to track my heavy user.

HW8 Summary

Time Log Teams – time spent on other Teams’ sites (must have 3 entries or more):

Date: Feb. 28, 2025 From: 10:00pm to 10:08pm
Date: Feb. 28, 2025 From: 10:10pm to 10:14pm
Date: Mar. 1, 2025 From: 09:07pm to 09:12pm
Date: Mar. 1, 2025 From: 09:18pm to 09:23pm

Time Log Students – time spent on other students’ sites (must have 3 entries or more):

Date: Feb. 28, 2025 From: 10:20pm to 10:24pm
Date: Feb. 28, 2025 From: 10:32pm to 10:36pm
Date: Mar. 1, 2025 From: 09:25pm to 09:32pm
Date: Mar. 1, 2025 From: 09:34pm to 09:44pm

Essay I: Summary of your activities in your contents including new contents created

This week I created two new posts for the fun facts category- one about the origin of cat, and the other about jellyfish.

The Mysterious Case of Why Cats Always Land on Their Feet

The Animal That Can Live Forever

Essay II. Summary of your “Thank you” event conversion (add screenshots) (one paragraph)

I created a “Thank You” page and set up a new event in GTM that triggers whenever someone views the page. This event, named thank_you, is configured with a Page View trigger that activates when the URL contains /thank-you. After testing in GTM Preview Mode and verifying in GA4’s Realtime Report, I confirmed that the event fires correctly, allowing me to analyze user behavior and measure key actions effectively.

Essay III. Summary of your “menu click” event conversion (add screenshots) (one paragraph)

I created a menu click event for the My Career menu option. I set up a trigger with Click Text that contains “My Career” and created a GA4 event tag named menu_click.

HW7 Summary

Date: Feb. 21, 2025 From: 10:10pm to 10:18pm
Date: Feb. 21, 2025 From: 10:20pm to 10:24pm
Date: Feb. 22, 2025 From: 09:05pm to 09:14pm
Date: Feb.22, 2025 From: 09:20pm to 09:24pm

Essay I: Summary of your activities in your contents including new contents created

This week I created two new posts for the fun facts category- one about the origin of highfive, and the other about why popcorn pops.

The Mysterious Origin of the High Five

The Strange Science Behind Why Popcorn Pops

Essay II. Summary of your “Event” in GA4 (add a screenshot) (one paragraph)

This week, I used Google Tags to create a custom event called “my-hobbies” in my GA4. Whenever someone views the post about my hobbies, the trigger activates. And as you can see, so far, two people have viewed my hobbies.

Essay III. Find and describe one of best use cases using custom events in GA4 (one paragraph)

One of the best use cases for custom events in GA4 related to page views is tracking key content interactions beyond standard page tracking. For example, a website can implement a custom event like page_view_article to specifically track when users view blog posts or important content pages. By adding parameters such as article_category, author, or reading_time, businesses can analyze which types of content attract the most engagement. This allows marketers to refine content strategies, optimize SEO, and improve user retention by focusing on high-performing articles and tailoring recommendations based on user interests.

HW6 Summary

Date: Feb. 15, 2025 From: 10:03pm to 10:08pm
Date: Feb. 15, 2025 From: 10:10pm to 10:16pm
Date: Feb. 16, 2025 From: 09:00pm to 09:14pm
Date: Feb.16, 2025 From: 09:15pm to 09:20pm

Essay I: Summary of your activities in your contents including new contents created

This week, I focused on writing two blog posts covering interesting news events. The first article explored Jisoo’s solo EP ‘Amortage’, detailing her transition from BLACKPINK to launching her own label and signing with Warner Records. I analyzed the artistic direction of her lead single ‘Earthquake’, breaking down its production, lyrics, and the visually stunning music video. Additionally, I highlighted fan reactions, chart performance, and her upcoming ‘Lights, Love, Action!’ fan meeting tour. The second article provided an in-depth recap of the 2025 NBA Slam Dunk Contest, where Mac McClung made history by securing his third consecutive victory. I covered the standout performances, including McClung’s perfect-score dunks, his tribute to past legends, and the intense competition with rising stars like Stephon Castle. The post also discussed the contest’s new judging format, which incorporated fan voting for the first time. Through these two pieces, I captured key highlights from both the music and sports worlds, offering readers detailed insights into two of the most talked-about events of the week.

2025 nba slam dunk contest

Jisoo’s new release

Essay II: Summary of your “Exploration” in GA4

In my GA4 exploration, I discovered that the majority of traffic to my IS 5320 Web Analytics Project comes from the homepage, which received 63 out of 96 total views, with an average engagement time of 26 seconds. In contrast, other pages like “My Hobbies” and “My Career” had fewer views but relatively higher average engagement times. Most users (91.67%) accessed the site via desktop, with Seattle being the top location, contributing 15 out of 24 active users. These insights indicate strong local engagement, primarily through desktops, and suggest opportunities to optimize content and improve user interaction across other pages.

Essay III: What have you started to see that you have not known/seen before in your site?

Through my GA4 exploration, I discovered several insights about my site that I hadn’t noticed before. One key finding is that while my homepage receives the most views, some other pages, like “My Hobbies” and “My Career,” have higher engagement times, suggesting that users who visit these pages may find the content more engaging. I also didn’t realize that the vast majority of users (over 91%) access my site via desktop rather than mobile. Additionally, most of my traffic comes from Seattle, which indicates strong local engagement, but I was surprised to see a few users from other locations like Kyoto and Redmond. These insights help me better understand my audience and highlight opportunities to optimize mobile accessibility and improve engagement across different pages.

HW5 Summary – a submenu

Time Log – time spent on other students’ sites

  1. Date: Feb. 08, 2025 From: 10:00pm to 10:05pm(Jake)
  2. Date: Feb. 08, 2025 From: 10:06pm to 10:09pm(ChiaChun)
  3. Date: Feb. 08, 2025 From: 10:10pm to 10:14pm(Gary)
  4. Date: Feb.08, 2025 From: 10:15pm to 10:20pm(David)

Part I: Menu Design and CMS Setup

The website’s menu is structured for smooth navigation and clear content categorization, making it easy for visitors to find relevant topics. The primary menu includes:

Home – The main landing page.
ITrends – A section dedicated to technology topics, covering CMS, Docker, and Virtual Host Services.
My Life – A personal space featuring content related to hobbies and career.
HWS – A separate category for specialized content (potentially related to homework or other specific topics).

Part II: New Content Updates and Links

Several new articles have been added under the ITrends section, focusing on key technological concepts. Recent additions include:

What is CMS (WordPress)?
What is a Container (Docker)?
What is a Virtual Host Service?

Part III: Managing Categories and Tags

To improve content organization and navigation, the website’s categories have been structured as follows:

ITrends – Focused on technology topics, with subcategories including:
CMS, Docker, Virtual Host Services
My Life – Personal content, categorized into:
Hobbies, Career
HWS – A specialized category for other related content.

Part IV: Category Search and Tag Cloud Plugin

To further enhance navigation and engagement, a Tag Cloud Plugin has been integrated into the sidebar. This feature:

  1. Displays frequently used tags in a visually dynamic way.
  2. Allows users to click on a tag and instantly access related posts.
  3. Improves user experience by making content discovery more intuitive.